Free Metaswitch Pre-Conference Workshop Co-Located at IMS World Forum 2012
NH Eurobuilding, Madrid, Spain, 23 April 2012, 1:30pm-6:00pm

Strategies for Deploying Immersive Multimedia Telephony Solutions Before, During and After IMS
Workshop B

Hosted by Metaswitch Networks, a leading provider of the software that powers a whole new generation of communications services and the solutions that fuel the rapid migration to all-IP architectures

Workshop Overview

Standards provide the route through which network operators can provide universal communication services. Unfortunately, over-the-top (OTT) competitors are bypassing these standards, exploiting time-to-market delays and leveraging ubiquitous high-speed broadband, powerful handsets and cloud computing to deliver compelling communications offerings that undermine a carrier’s core revenue stream and brand.

These OTT competitors are gaining first-mover advantage with customers that demand more feature-rich communications. With everyone from social networks to handset manufacturers getting into the market, many operators are thinking it might be time to act now, adopt later. So how can established operators win these customers back and maintain brand loyalty with network-based services that are built on existing subscriber numbers? How can they do it now? And how can they be assured that anything they do in the near future fits with the conventional goals of standards compliance and global interoperability?

Why You Should Attend

This exclusive workshop will show you how to significantly reduce both cost and time-to-market challenges when launching compelling new services, while simultaneously meeting the growing demands of your customers, the threat of competitive service providers, emerging and evolving standards and the dramatic shifts in traffic that result from new communications applications.

What You Will Learn

You will learn innovative approaches to battling this new breed of competition and how to meet the needs of today’s increasingly astute customers. You will see live demonstrations of rich communication applications that change the very nature of the phone call. And you will understand how the challenges can be met today while ultimately enabling and arriving at standards-compliant solutions.

Space at the workshop is limited. Registrations will be handled on a first come first serve basis.

Register Free Today