TEC: A Case Study

Telephone Electronics Corporation (TEC) headquartered in Jackson, Miss., serves nearly 50,000 subscribers in Mississippi, Alabama, Louisiana, and Tennessee. Founded in 1923, it employs over 250 people.

TEC recently "rebranded its independent subsidiaries and CLECs to unify the company's marketing," says Lisa Wigington, TEC director of LEC and video operations. "The rebranding is directly related to the introduction of MetaSwitch powered services and our fiber-build."

Recognizing the need to become a brand recognized for technology and innovation, TEC wanted to "let our customers know that TEC was not just the small town telco anymore, that we could provide their total communications needs and were moving with technology," says Wigington."