Advanced Call Control
Consumers are increasingly demanding an immersive communications experience that can provide a rich multimedia suite of services across all their fixed and mobile devices. Services like voice, real-time video, text, file transfer and the sharing of pictures, audio and video clips. With so much digital content to share and bandwidth to consume, the days of symmetrical telephony are truly over.
Users have a broad range of endpoints at their disposal - each with differing capabilities. And just because they originate or answer a communications session on one, that shouldn’t prevent them swapping to another with the specific capabilities they want, in the location they desire, mid call. What if users could check a friend’s availability, send a text message, then uplift to a 3G or 4G voice call? Share a location or send a photo, and finally pull the session to a WiFi tablet while initiating real-time video? Users want to connect in the moment, not in a regulated minute.
Putting this power in the hands of the customer base is critical for network operators who are increasingly competing against over the top applications providers as they fight to retain their revenue streams and brand awareness. An exclusive offering only they can deliver, built around the subscriber’s phone number and delivered with the trusted reassurance of a long-term partner that respects loyalty and privacy.
Cross-platform management of these multimedia sessions demands granular in-line call control, powerful supplementary services and ubiquitous client interfaces. With a unique understanding of consumer apps, expertise in call switching and a long history in IMS core components, including signaling, session supervision and application server infrastructure, Metaswitch is the ideal supplier of these revolutionary communication services.
But while features are cool, the ultimate key to a successful communications offering is superior quality-of-experience. Call control actions should be natural and intuitive while voice and video quality of service must be impeccable. And while we are known for trailblazing new paths in advanced call control, we built a reputation on integrated service assurance and quality monitoring solutions: the perfect blend for an environment where the consumer has countless connectivity options but will ultimately pay and keep the one that delivers the best experience.
