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The Challenges – and Opportunities – Facing Cable OperatorsHFC-based access networks gave cable operators considerable advantages over legacy telcos and ISPs during the past decade. By coupling this plant with DOCSIS, the MSOs were able to attract and retain high percentages of homes passed to TV and data services. However technology change in the form of DSL, FTTx, satellite and IPTV have all eroded that advantage and led to increasing customer churn. Cable operators must adopt strategies to increase customer loyalty and build a stronger revenue base. Many customers are tiring of having multiple bills dropping through their mailbox every month. They would love the simplification of a truly converged service for all their multimedia communication needs. Cable operators need a way to deliver this quickly, cost-effectively, and with market-leading features. To further grow their revenue base, many cable operators are also looking at the incremental opportunities offered by the small to medium enterprise market. With a comprehensive communications package designed for business, cable operators can broaden their appeal to gain significant share of this highly profitable market segment. The COMPETE! SolutionCisco Systems and MetaSwitch, two established leaders in next generation networking, have joined forces to bring a best-of-breed technology solution to market, specifically to address the challenges described above. The Cisco / MetaSwitch Cable Operator Multiservice Platform for Enhanced Telephony Evolution – or COMPETE! – solution leverages Cisco’s leadership in CMTS platforms and MetaSwitch’s proven ability to deliver robust Class 5 primary line Residential and Business services across TDM and packet-based networks. Coupled with Cisco’s portfolio of Scientific Atlanta video technologies, the result is a seamless end-to-end solution giving MSOs full triple-play over HFC, as well as enabling expansion into high-value business voice and data services.
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