Dean Bubley Weighs in on WebRTC

Independent analyst Dean Bubley has some advice for network operators who aren’t sure what to do about WebRTC:

  • Start now.
  • Work fast.
  • Don’t confine WebRTC to just one group or one initiative.
  • Expect to do more than just expanding existing IMS and IP services.
  • Use WebRTC to further your strategic goals for service innovation.

Bubley expands on each point and makes the case that WebRTC is not just disruptive, but advantageous to network operators who recognize its potential.

After you’re done listening to this, make your plans now to be at Metaswitch Forum 2014 in May, where Bubley will be speaking on the topic of WebRTC. More details are available at