Cloud Comms: The imperative for differentiation

How to compete in a market that is maturing fast?

The Cloud Comms market is maturing, and commoditisation is on the horizon – how can providers differentiate to win?

This white paper will examine how Service Providers can best differentiate in this environment and:

  • Present evidence of a maturing Cloud Comms market, and the opportunity for Service Providers to differentiate now, based on market demand for higher value services, and the evolving vendor landscape
  • Discuss different differentiation strategies and examples, including choice of best-of-breed platform
  • Place this thesis into the context of the “three waves of Cloud Comms”:
    1. Just voice: the PBX replacement wave
    2. Mobility, and Collaboration from the Cloud
    3. Customer analytics and intelligence.

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