How to compete in a market that is maturing fast?
The Cloud Comms market is maturing, and commoditisation is on the horizon – how can providers differentiate to win?
This white paper will examine how Service Providers can best differentiate in this environment and:
- Present evidence of a maturing Cloud Comms market, and the opportunity for Service Providers to differentiate now, based on market demand for higher value services, and the evolving vendor landscape
- Discuss different differentiation strategies and examples, including choice of best-of-breed platform
- Place this thesis into the context of the “three waves of Cloud Comms”:
- Just voice: the PBX replacement wave
- Mobility, and Collaboration from the Cloud
- Customer analytics and intelligence.
