It wasn’t long ago when the power of social media was often debated as more of a trend or phenomenon. But think of all the people you know who haven’t heard of Facebook, Instagram or Snapchat… Not surprisingly, it’s not very many. Social media has become so embedded in our everyday lives, it’s no wonder that many companies are also turning to social channels to promote themselves, gain fans and followers.
In return, customers are turning to these channels to seek out customer support. With social media being such a public platform, companies need to create a social media strategy for dealing with customers to stay competitive and maintain their image.