J Arnold and Associates Mobile UX Focus Group Report
Delivering a Better User Experience for Mobile Collaboration: Focus Group Findings on Keys to Success for Service Providers with UCaaS
Businesses of all sizes are embracing collaboration platforms to keep employees productive, especially as the workforce becomes more distributed. UCaaS is well-suited to address those needs, and a key success driver for service providers will be the ability to support smart phones, as they have become integral for everyday workflows.
This report is an independent study about the role smart phones play with workers, in which two core themes emerged. First is the intricate relationship between workers and their smart phones, and how service providers need to consider this when developing the value proposition for their business customers. The research revealed several nuances about this relationship that could make all the difference for being productive when mobile.
The second theme pertained to the importance of user experience when using collaboration applications on mobile devices. Based on the evaluation of three mobile UCaaS platforms the research established what constitutes a good user experience. This will help service providers better position mobile UCaaS as part of a collaboration solution for end customers. These findings will be especially beneficial for Metaswitch customers, as its MaX UC platform clearly outperformed two other leading mobile UCaaS offerings.
