Jon Arnold's SMB VoIP 2015 white paper

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This white paper validates the opportunity for IP communications and guides service providers in approaching the small and midsized business (SMB) market. For service providers currently in-market or those looking to enter the market, the research shows there is sufficient interest to merit a strong push. Primary reasons revolve around: (a) a large market still using legacy systems; (b) a need to improve productivity and better integrate remote workforces; and (c) greater understanding of how cloud-based solutions can improve flexibility and reduce costs. Reinforcing that are customers that have already made the move to IP. These companies show overwhelming happiness with IP across several criteria, including cost, product performance, and functionality. Based on these and other factors, this analysis provides the basis for developing a winning value proposition to target the SMB market.

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