MetaSwitch Launches MarketVisions Program to Support Customer Roll Outs of New Services

Alameda, CA: April 17, 2007. MetaSwitch announced today a new market development, messaging and outreach program for innovative service providers and cable operators. MarketVisions is designed to provide MetaSwitch's 230+ customers with the tools required to successfully identify market opportunities, position their offerings, and profitably target customers.

"The market for telecommunications services is evolving rapidly as service providers offer a blended set of traditional, IP, mobile and fixed communications options to an increasingly diverse and sophisticated set of end users," said Andrew Randall, vice president of marketing for MetaSwitch. "Our goal is to ensure our customers successfully monetize the move to next-generation communication platforms and services and our MarketVisions program is another tool in their kit."

"We are increasingly looking to our technology providers to become full partners with us in how we design, develop, package and deliver next-generation communication services," said Ken Miller, General Manager of Ridgeville Telephone. "MetaSwitch's MarketVisions program provides a wealth of knowledge and expertise that we can easily leverage with our existing marketing plans and programs."

Ideal for service providers wanting to expand into new regions, new customer markets and/or providing additional enhanced services to their existing customer base, MarketVisions will enable providers to more effectively and more rapidly launch and market end-user offerings. There are six primary components to the MetaSwitch MarketVisions program, each designed to address a specific part of the overall service introduction process. Available as a complete package or with specific elements based on the service provider's specific needs, matched with their own internal resources, these services include:

• VoIP Marketing Workshop: The VoIP Marketing Workshop is a full day, interactive workshop to aid and accelerate a Service Provider's revenue growth. The workshop will provide Service Providers the strategic market research and sales information to give them the edge in the VoIP services marketplace.
• Small/Medium Business (SMB) Solutions Resource Package: Independent of the materials provided through the VoIP Marketing Workshop, MetaSwitch can provide a package of resources to enable Service Providers to more effectively launch a MetaSwitch powered SMB offering. These include white papers, product brochures, user guides, proposal templates, case studies and customizable sales presentations.
• Residential Solutions Resource Package: For carriers primarily targeting consumers, MetaSwitch will offer a set of materials to help drive revenue and promote line growth. The focus of this part of the program is on delivering enhanced services over existing POTS lines, together with VoIP, IPTV, and converged fixed/mobile capabilities, as a compelling total package.
• 20/20 Vision Market Research and Segmentation Services: MetaSwitch's "20/20 Vision" Program is designed to aid Marketing and Sales teams accurately size markets and better target customers that are appropriate targets for MetaSwitch-powered services. Through this program, MetaSwitch customers have access to detailed market data broken down by customer type, geographic region, demographics, projected total telecom spend, and a range of other factors critical to the marketing professional.
• M³ Public Relations Program: For service providers not yet engaged in a fully supported public relations program MetaSwitch is offering, in partnership with Connect2 Communications, a Messaging, Method and Media approach that enables them to communicate the key values their company or products bring to market.
• Service Provider Direct Marketing: MetaSwitch supports its customers' efforts to market their services to target customers - potentially those identified through 20/20 vision. MetaSwitch develops a series of brandable templates for common Service Provider direct marketing opportunities including sales flyers, bill inserts, direct-mail and e-mail.

Unlike other vendor marketing programs, the scope of MarketVisions goes well beyond a "quick start" recipe book of generic off-the-shelf materials. MetaSwitch's in-house team of experienced marketing professionals and industry-expert partners work closely with the service providers' own staff to produce actionable go-to-market plans and customized materials.

The MarketVisions program is available immediately to MetaSwitch customers. Materials and further information are accessible on MetaSwitch's customer portal website (password required).

About MetaSwitch

MetaSwitch is an industry-leading vendor of switching and applications solutions for both packet and circuit-switched networks. Its widely deployed call agent, media/signaling gateway and application server platform supports a full range of Class 4/5 capabilities and hosted unified communications services. Based on open standards including IP Multimedia Subsystem (IMS), MetaSwitch solutions scale from a few hundred to millions of subscribers in both integrated and distributed configurations. Customers include incumbent and competitive local exchange carriers, as well as operators of broadband wireless, cable and fiber networks. MetaSwitch is a division of Data Connection, a consistently profitable and privately held telecom technology provider. For more information, please visit www.metaswitch.com.

Data Connection and MetaSwitch are trademarks of Data Connection Limited and Data Connection Corporation. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.