Messaging is the new powerhouse in global communications. As voice minutes move into decline, subscriber usage of messaging is surging - with activity rates growing even faster than those of social networks. Much of this growth is being given to the OTT players - such as Facebook, WhatsApp and iMessage - but Rich Communications Services (RCS) puts this same power back in the hands of the mobile network operator and allows its subscribers to connect with subscribers of other MNOs without any need for OTT applications or additional identities and sign-ups.
Messaging is everywhere. On phones, on desktops, on tablets. Subscribers’ identities are now central to their use of their favorite devices. This ubiquity is leading users to look beyond their social connections. Why can’t I message my bank? The flower store? The airline? Metaswitch Messaging enables your network for communications between subscribers and businesses, opening up brand-new revenue streams as businesses engage in conversations with subscribers. Conversations that flow back and forth between messaging and voice but are always on your network with a single identity, with a consistent context and with continuity on whichever device a user prefers.