AIS Case Study


Advanced Info Service (AIS) is Thailand’s largest mobile operator with more than 40 million subscribers, 48 percent market share and 98 percent nationwide coverage. It delivers high-speed wireless services, fixed broadband, digital services and call center services, making it the country’s leading “Digital Life Service Provider.”

Operating in a fiercely competitive market, where mobile penetration is more than 130 percent and 60 percent of subscribers are active 4G users*, AIS recognized early on that it needed to expand its service offerings beyond basic mobile services to remain competitive. Among the new digital services that AIS introduced are mobile money payments and business cloud services. AIS continues to innovate, and through a company-wide transformation program, the operator has prioritized strategic initiatives for network transformation and customer experience. Metaswitch’s market leading Perimeta virtualized Session Border Controller (SBC) and Service Assurance Server (SAS) solutions played key roles in multiple stages along AIS’s transformation journey, forging a partnership that grows from strength to strength along the way.